GE-444 Principles of Marketing

Every shop, school, clinic and church makes itself known, sets prices and keeps promises. Learn the core of marketing and practise it honestly in your own setting.

This course follows the OpenStax textbook Principles of Marketing. It moves from what marketing is and how customers decide, through products, brands, services and prices, to promotion, selling and distribution. It has no Christian core textbook: you bring the Christian view from your earlier studies, such as truthful speech, contentment, fair prices and care for the poor. The WWES textbook Tents and Talents shows the same view applied to business.

What you will study

• What marketing is and how its thinking developed
• How people decide what to buy
• Dividing markets and choosing whom to serve
• Products, brands, packages and services that create value
• How prices are set
• Promotion and selling
• Getting goods and services to people

Course materials

• Principles of Marketing, an OpenStax textbook
• Tents and Talents, a WWES textbook